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About Us

An Ambitious Team Of Customer Lifecycle Consultants

Valuize is the consulting partner that helps industry-leading technology companies supercharge their customer lifecycle to drive best-in-class Net Dollar Retention

About Us
Supercharge Your Customer Lifecycle

Supercharge Your Customer Lifecycle

What We Do

Valuize is the premier customer lifecycle consultancy that helps industry-leading technology companies drive best-in-class Net Dollar Retention. We’re honored to work with top-tier technology companies including Workday, VMware, HashiCorp, Splunk, Thomas Reuters, Veritas and Wolters Kluwer. Through decades worth of combined experience in customer lifecycle management, we leverage our team’s unique blend of strategy design and operations expertise to maximize the value delivered to the customers, companies, and communities we serve.

How We Help

Why Valuize?

Our Mission

Our mission is to help B2B technology companies grow their customers and revenue at scale. With an outcomes-driven approach to customer lifecycle design, we help our clients achieve best-in-class Net Dollar Retention.

Our Vision

We’re on a quest to become the most sought after consulting partner to B2B technology companies around the world. Put simply, we’re working hard to reimagine and define the customer lifecycle of the future.

Our Values

We’re powered for people, and empowered by data. We value trust, diversity, transparency, candor, resiliency, and continuous improvement to help our clients, employees, and community achieve the extraordinary.

Leadership & Expertise

Our Team

Ross Fulton

CEO & Founder

Prior to founding Valuize, Ross spent over 16 years scaling industry-leading software companies on both sides of the Atlantic. With a mission to empower today’s B2B software leaders to retain and expand their customers, Ross is passionate about fusing customer success strategy, technology, and operations to drive sustainable growth.

An Englishman by birth, if not one by nature, Ross will take espresso over tea every time!

Christy Ransom

Chief Operating Officer

As a dedicated Customer Experience leader with 20+ years of industry experience, Christy is committed to pioneering the development and global delivery of enterprise-level customer experience initiatives for Valuize. Christy is a recognized thought leader throughout cross-functional sales, professional services, customer success and operations teams for B2B SaaS companies. 

After many years in Vancouver, Christy relocated to the Okanagan to enjoy the outdoors in all seasons and be a backyard orchardist. 

Leah Clark


Leah has scaled customer success-led growth and operations at tech behemoths like Shopify, Uber, and Okta and hyper-growth companies like Outreach and Inbenta. With over 15 years in the field, Leah excels in crafting and expanding customer success programs, leading high-performance teams, and providing strategic consulting.

Leah is a true west coast native growing up in San Diego and now living in Seattle. As an experienced and certified dog behavior specialist, national debate champion and multi-linguist, Leah will often be found enjoying the ocean with her dog Peach.

Tony D’Auria

Client Director

With over 12 years of experience in customer success, operations, leadership and process development at companies like BlackBerry and Oracle, Tony is responsible for helping companies define, build and deploy customer success strategies across their organization. Passionate about Customer Success, Tony is focused on delivering scalable outcomes that drive business growth through collaborative problem solving.

Born and raised in New Jersey, Tony now lives in Toronto where he enjoys time with friends, family and exploring the city with his dog Scout.

Cristy Maldonado

Strategy Principal

Cristy joins Valuize as a Strategic Business Architect with 12 years of experience spanning across Customer Success, Customer Success Operations, Professional Services, and Enablement. She has operated as a Customer Success Manager in the marketing technology industry, led and managed a team of global Customer Success Managers, and operationalized the customer lifecycle using data and technology. She enjoys process and strategy ideation, and she becomes incredibly excited at the sight of process maps.

In her spare time, you will find Cristy traveling, gardening, decorating her home (or the home of friends), and enjoying art and architecture.

Zahrah Carrim


Zahrah joins Valuize with over 10 years of experience in accounting and finance. She has worked in diverse companies from small and medium enterprises to big international companies. With her detailed oriented ability, Zahrah has helped to deliver highly analytical and accurate reporting.

In her free time, she enjoys reading, shopping and watching reality TV shows on Netflix.

Rida Ahmed

Marketing Manager

Rida is a hybrid digital marketer, writer and publicist who is passionate about telling stories in bold new ways. Joining Valuize with a strong background in copywriting and PR, Rida brings several years of marketing experience to the team. With a deep passion for creating high quality content, Rida works across marketing channels to share Valuize’s thought leadership with its clients, partners, and communities. 

In her spare time, you’ll find Rida immersed in a good book or planning her next vacation.

Matthew Wagner

Director, IT

Matthew Wagner is Valuize’s Director of IT. He is a Microsoft Certified Professional, bringing to the table an extensive background in support, integration, and new product development.  Matthew is passionate about Big Data and extracting value from it.  He is driven by agile methodologies and loves working in fast paced, ever changing environments. 

Outside of work, Matthew enjoys cooking, woodworking and spending time with his 3 little girls.

Romain Belvas

Systems Architect

Romain joins Valuize as a Customer Success Technology Consultant with more than a decade of experience in Support, Customer Success Management and Operations. He has worked with a multitude of organizations, from technology start-ups to large global enterprises, to continuously refine, optimize, and scale systems and processes, while always seeking value. 

In his spare time, you will find Romain immersed in the natural world; the side of a mountain, a rocky beach outcrop, a forest stand, or a meadow, hiking, skiing, and camping.

James Speer

Systems Consultant

James joins Valuize bringing over 8 years of experience in customer-facing roles. With a passion for high satisfaction and a desire to deliver unparalleled service, James utilizes empathy and attention to detail to curate success and support for his clients. He values the opportunity to learn whenever possible and seeks to expand his repertoire of tools to further provide support for teammates and clients.

In his free time, James enjoys painting, playing music and cooking for his family and friends.

Jason Bouros

Director, Product & Agile Delivery

Jason is a Certified Product Manager who has extensive experience working with multiple products with methodologies ranging from waterfall to Agile as well as Pragmatic Marketing. These products areas include SaaS, telecommunications, Voice over IP (VOIP), mobile application, enterprise and customer facing. He has a passion for Agile Transformation and enabling companies to achieve value more quickly.

Jason loves hiking with his dog and flying whenever he can after receiving his pilot’s license.

Paul Di Gaetano

Product Owner

Paul joins Valuize after having been in Project Management, Operations, and Client Delivery roles at Finance and Software companies in the B2B space over the last decade. This experience brought him deep knowledge in cross-functional collaboration, project/program delivery, and process modernization. His history of responsibility and leadership for every part of the client lifecycle gives him an enthusiasm and perspective in projects delivering client experience and value realization.

Based in Montréal, Paul takes his bottomless appetite for food wherever he can in exploring new cuisines, enjoys playing guitar and bass, and recently began a new hobby in birding which links up with his love of nature.

Stephen Seepersad

Product Owner

With over 5 years of experience in Program Management and as a Certified Project Management Professional, Stephen has overseen the launch of many products from initialization to completion. He is well versed in leading projects using various styles, including Agile, Waterfall and hybrid approaches. Stephen began his career in an Engineering capacity where he has gained a myriad of Project Management and technical experience which he leverages in his current role as Product Owner at Valuize.

Outside of work, Stephen loves spending time with his family, enjoys travelling and is an avid FC Barcelona Fan. 

Logan Wunderlich

Systems Consultant

Logan joins Valuize as a Systems Consultant with a decade of experience in B2B Saas in Customer Success, CRM Administration, Sales, and Marketing roles. These complementary experiences have taught Logan the indispensable value of understanding your customers, radical candor, organizational alignment, and the effective utilization of both soft skills and technology. Logan is passionate about enabling internal and external customer success by helping teams optimize the tools they use to suit the value outcomes they need.

Outside of work, you’ll find him enjoying a concert, discussing literature over coffee, or experimenting with a new recipe in the kitchen.  

Pedro Candelas

Strategy Consultant

An industrial engineer by trade, Pedro has spent over 12 years working and implementing Lean Management for different industries in multiple customer experience roles. Pedro left the aerospace industry 8 years ago and has since held various roles in CS strategy & operations, from CS Director to COO, across numerous tech startups. Pedro has worked in multiple projects related to Gainsight Implementation and revamp, Data Analytics and Process Improvement.

Originally from Mexicali, Mexico, Pedro now lives with his wife in Vancouver. Like a true Vancouverite, Pedro loves the outdoors and you can find him hiking, trail running, biking or snowshoeing outside of work. He also enjoys indoor activities like yoga, meditation, reading, bachata dancing and visiting local breweries.

CUDDLE CHampions

Our Furry Friends

Scout (Nickname: Scooter)

Owner: Tony

Scout was rescued from Manitoba in 2019 through the Toronto based organization, Save our Scruff . His DNA test said that he’s a mix of Shih Tzu, Malamute, German Shepherd, Rottweiler and Samoyed – and surprisingly, no Border Collie! 

On the weekends he loves to head to the beach to swim in the lake, chew on sticks, dig in the sand, and make new friends. While he’s always a gentleman, when he’s an extra good boy he gets a puppuccino on the way home.

Sir Robin Of Loxley (Nickname: Loxley)

Owner: Ross

Loxley is a goldendoodle hailing from Ferndale, Washington. Loxley was the subject of Jerry Springer-esque ‘Who is the Father’ episode when it came to his parents!

After a dramatic paternity test and a couple of onstage punch ups, Loxley’s true father was revealed and his status as a medium sized goldendoodle vs standard size was confirmed. Loxley turns 10 in June!

Leonidas (Nickname: Leo)

Owner: Jason

Introducing Leo, the Red Doberman with an insatiable love for walks and chewing! At just six months old, Leo is a bundle of energy and excitement. His name, short for Leonidas, suits him perfectly – he’s brave, bold, and always ready for a new adventure (As Long as that Adventure is chewing things).

One of Leo’s favorite pastimes is going for walks. Whether it’s a leisurely stroll around the neighborhood or a brisk hike in the woods. But when Leo isn’t out on a walk, you can usually find him indulging in his second favorite activity, chewing everything in sight!


Owner: Zahrah

Kiwi is a vibrant and charming 2 year old Kakariki who brings boundless energy and joy into our lives every day. With his cheeky personality, he’s a true gem. This little birdy is always on the move, showing off his acrobatic skills or engaging in all sorts of chewing games.

He enjoys a varied diet of fresh fruits, leafy greens, and the occasional treat. He is also very curious to explore new flavors and is always the first to taste anything we eat. Kiwi is not just a pet; he’s a cherished member of our family.


Owner: Matthew

Preston is a Morkie born on a farm outside of Saskatoon, SK. During his short year and a half of life, Preston has worked tirelessly to earn the nickname “The Destroyer of Toys”.

In his spare time, he enjoys long walks, snuggles at sunset, digging holes, and mauling hands.