About Us
An Ambitious Team Of Customer Lifecycle Consultants
Valuize is the consulting partner that helps industry-leading technology companies supercharge their customer lifecycle to drive best-in-class Net Dollar Retention.
Supercharge Your Customer Lifecycle
What We Do
Valuize is the premier customer lifecycle consultancy that helps industry-leading technology companies drive best-in-class Net Dollar Retention. We’re honored to work with top-tier technology companies including Workday, VMware, HashiCorp, Splunk, Thomas Reuters, Veritas and Wolters Kluwer. Through decades worth of combined experience in customer lifecycle management, we leverage our team’s unique blend of strategy design and operations expertise to maximize the value delivered to the customers, companies, and communities we serve.
How We HelpWhy Valuize?
Our Mission
Our mission is to help B2B technology companies grow their customers and revenue at scale. With an outcomes-driven approach to customer lifecycle design, we help our clients achieve best-in-class Net Dollar Retention.
Our Vision
We’re on a quest to become the most sought after consulting partner to B2B technology companies around the world. Put simply, we’re working hard to reimagine and define the customer lifecycle of the future.
Our Values
We’re powered for people, and empowered by data. We value trust, diversity, transparency, candor, resiliency, and continuous improvement to help our clients, employees, and community achieve the extraordinary.
Leadership & Expertise
Our Team
Ross Fulton
CEO & Founder
Prior to founding Valuize, Ross spent over 16 years scaling industry-leading software companies on both sides of the Atlantic. With a mission to empower today’s B2B software leaders to retain and expand their customers, Ross is passionate about fusing customer success strategy, technology, and operations to drive sustainable growth.
An Englishman by birth, if not one by nature, Ross will take espresso over tea every time!
Tony D’Auria
Principal
With over 12 years of experience in customer success, operations, leadership and process development at companies like BlackBerry and Oracle, Tony is responsible for helping companies define, build and deploy customer success strategies across their organization. Passionate about Customer Success, Tony is focused on delivering scalable outcomes that drive business growth through collaborative problem solving.
Born and raised in New Jersey, Tony now lives in Toronto where he enjoys time with friends, family and exploring the city with his dog Scout.
Peter Armaly
Principal
Peter joins Valuize after an illustrious career spanning IT operations, applications development, software sales, and service delivery. His roles with a variety of companies gave him the chance to work closely with countless customers. As a result, he has deeply-informed opinions about customer engagement strategies, and of the needs and expectations of the universe of customers that companies try to sell to and serve. It’s with that background that Peter has honed his voice in the market and is able to provide keen insights and commentary to the Customer Success global community specifically, and to the broader business community more generally.
Peter lives happily in downtown Toronto with his wife, Mamie, and their dog, Blackjack.
Jason Bouros
Director, Product & Agile Delivery
Jason is a Certified Product Manager who has extensive experience working with multiple products with methodologies ranging from waterfall to Agile as well as Pragmatic Marketing. These products areas include SaaS, telecommunications, Voice over IP (VOIP), mobile application, enterprise and customer facing. He has a passion for Agile Transformation and enabling companies to achieve value more quickly.
Jason loves hiking with his dog and flying whenever he can after receiving his pilot’s license.
Pedro Candelas
Strategy Consultant
An industrial engineer by trade, Pedro has spent over 12 years working and implementing Lean Management for different industries in multiple customer experience roles. Pedro left the aerospace industry 8 years ago and has since held various roles in CS strategy & operations, from CS Director to COO, across numerous tech startups. Pedro has worked in multiple projects related to Gainsight Implementation and revamp, Data Analytics and Process Improvement.
Originally from Mexicali, Mexico, Pedro now lives with his wife in Vancouver. Like a true Vancouverite, Pedro loves the outdoors and you can find him hiking, trail running, biking or snowshoeing outside of work. He also enjoys indoor activities like yoga, meditation, reading, bachata dancing and visiting local breweries.
Zahrah Carrim
Accountant
Zahrah joins Valuize with over 10 years of experience in accounting and finance. She has worked in diverse companies from small and medium enterprises to big international companies. With her detailed oriented ability, Zahrah has helped to deliver highly analytical and accurate reporting.
In her free time, she enjoys reading, shopping and watching reality TV shows on Netflix.
Leah Clark
Advisor-in-Residence
Leah has scaled customer success-led growth and operations at tech behemoths like Shopify, Uber, and Okta and hyper-growth companies like Outreach and Inbenta. With over 15 years in the field, Leah excels in crafting and expanding customer success programs, leading high-performance teams, and providing strategic consulting.
Leah is a true west coast native growing up in San Diego and now living in Seattle. As an experienced and certified dog behavior specialist, national debate champion and multi-linguist, Leah will often be found enjoying the ocean with her dog Peach.
Jason Friesen
Director, Marketing
Jason joins Valuize as the Director of Marketing bringing with him over 20 years of deep and diverse marketing and business development experience across industries and company maturities. He has helped businesses solve complex problems, drive turnarounds, accelerate marketing transformations, build and relaunch brands, enter new market segments and drive growth.
Born and raised in Saskatoon, Jason has lived in various cities around the world and now lives in Toronto where he enjoys time with his partner, friends, and family. He is a Sommelier and an avid traveler having visited 91 countries and counting.
James Speer
Technology Architect
James joins Valuize bringing over 8 years of experience in customer-facing roles. With a passion for high satisfaction and a desire to deliver unparalleled service, James utilizes empathy and attention to detail to curate success and support for his clients. He values the opportunity to learn whenever possible and seeks to expand his repertoire of tools to further provide support for teammates and clients.
In his free time, James enjoys painting, playing music and cooking for his family and friends.
Matthew Wagner
Director, IT
Matthew Wagner is Valuize’s Director of IT. He is a Microsoft Certified Professional, bringing to the table an extensive background in support, integration, and new product development. Matthew is passionate about Big Data and extracting value from it. He is driven by agile methodologies and loves working in fast paced, ever changing environments.
Outside of work, Matthew enjoys cooking, woodworking and spending time with his 3 little girls.
Logan Wunderlich
Technology Architect
Logan is a Technology Architect with a decade of experience in B2B Saas in Customer Success, CRM Administration, Sales, and Marketing roles. These complementary experiences have taught Logan the indispensable value of understanding your customers, radical candor, organizational alignment, and the effective utilization of both soft skills and technology. Logan is passionate about enabling internal and external customer success by helping teams optimize the tools they use to suit the value outcomes they need.
Outside of work, you’ll find him enjoying a concert, discussing literature over coffee, or experimenting with a new recipe in the kitchen.
CUDDLE CHampions
Our Furry Friends
Scout (Nickname: Scooter)
Owner: Tony
Scout was rescued from Manitoba in 2019 through the Toronto based organization, Save our Scruff . His DNA test said that he’s a mix of Shih Tzu, Malamute, German Shepherd, Rottweiler and Samoyed – and surprisingly, no Border Collie!
On the weekends he loves to head to the beach to swim in the lake, chew on sticks, dig in the sand, and make new friends. While he’s always a gentleman, when he’s an extra good boy he gets a puppuccino on the way home.
Sir Robin Of Loxley (Nickname: Loxley)
Owner: Ross
Loxley is a goldendoodle hailing from Ferndale, Washington. Loxley was the subject of Jerry Springer-esque ‘Who is the Father’ episode when it came to his parents!
After a dramatic paternity test and a couple of onstage punch ups, Loxley’s true father was revealed and his status as a medium sized goldendoodle vs standard size was confirmed. Loxley turns 10 in June!
Leonidas (Nickname: Leo)
Owner: Jason
Introducing Leo, the Red Doberman with an insatiable love for walks and chewing! At just six months old, Leo is a bundle of energy and excitement. His name, short for Leonidas, suits him perfectly – he’s brave, bold, and always ready for a new adventure (As Long as that Adventure is chewing things).
One of Leo’s favorite pastimes is going for walks. Whether it’s a leisurely stroll around the neighborhood or a brisk hike in the woods. But when Leo isn’t out on a walk, you can usually find him indulging in his second favorite activity, chewing everything in sight!
Kiwi
Owner: Zahrah
Kiwi is a vibrant and charming 2 year old Kakariki who brings boundless energy and joy into our lives every day. With his cheeky personality, he’s a true gem. This little birdy is always on the move, showing off his acrobatic skills or engaging in all sorts of chewing games.
He enjoys a varied diet of fresh fruits, leafy greens, and the occasional treat. He is also very curious to explore new flavors and is always the first to taste anything we eat. Kiwi is not just a pet; he’s a cherished member of our family.
Preston
Owner: Matthew
Preston is a Morkie born on a farm outside of Saskatoon, SK. During his short year and a half of life, Preston has worked tirelessly to earn the nickname “The Destroyer of Toys”.
In his spare time, he enjoys long walks, snuggles at sunset, digging holes, and mauling hands.
BlackJack
Owner: Peter
Say hello to Blackjack! He’s declining due to a brain tumour but has no
regrets about the first 10 years of his life which he led with exuberance. It
seemed at times that he was on quests to make everyone laugh and to
outrun every dog in the world. He’s now retired those dreams and is enjoying
a sedentary life at home, making prisoners of his parents.